Micromax Yureka: What’s New And What Really Matters


Micromax Yureka: What’s New And What Really Matters

The trendy smartphone brand Micromax has always been creating quite a few ripples in the Indian smartphone market. At a great press event in New Delhi, the brand finally launched its first ever smartphone, the Yureka, for the valuable customers in India. The device Yureka has been priced affordably at Rs 8,999. Readers would be amazed to know that at the same price customers will be getting an impressive set of CyanogenMod 11 as well as hardware specifications. The custom firmware will offer a new meaning to Android.



The phone has been built around a 5.5-inch display; the device carries a intriguing yet simple design. The phone’s simplicity lies in the bold black colored front that will house the display. Yureka has the three capacitive buttons at the bottom, and the earpiece along with the front camera adorning to topside. Behind this feature, the device will also house a layer of Corning’s Gorilla glass , that will protect the display from accidental knocks and scratches.

Micromax has also added a silver-ion coating to the device, which will help the phone to maintain the hygiene on the surface.  Coming at the back surface, a textured back panel will be demonstrating a coarse Moonstone finish. The customers will be amazed to see that the rough finish of yureka offers superior grip, while adding a touch of class to the design as well. The back panel of the phone also features a speaker grille. The grille has been drilled into the bottom, YU branding in the centre, and the primary camera with flash placed on the top. The amazing back panel of the phone is removable that will be exposing the, dual SIM card slots, removable 2,500mAh battery and a micro SD card slot.

The phone feels pretty lightweight. The light weight is due the use of plastic as the phone’s primary construction material. Yureka features a simple design and the reduced bezel that make it compact enough for easy use.

The main highlight of the phone is its software. Yureka runs CyanogenMod 11, which the customer might be familiar with if they haveused the Oneplus. The device offers a great deal of personalization and customization options. These factors are not just limited for changing the look and feel of the device, but will also alter the device’s functionality.

If we talk about phone’s hardware, the devicerocks a 5.5-inch HD display, that’s built using IPS technology. The phone’s display offers the user with higher intensified colors and high brightness scene.

All the passionate photographers the device is offering a 13-megapixel high definition camera flaunting a Sony Exmor sensor. Micromax has also involved a blue-filter for neutralizing images and color correction. The customers will also be getting an additional 5-megapixel selfie camera in the front as well.

After knowing about its price and specifications, one can surely say that the Micromax Yureka will definitely be a strong contender in the subject-Rs 10,000 category. These were some cool updates about the phone. Media24by7 hopes that the phone will definitely rock the Indian markets.

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